Monday, April 03, 2006

Iotum builds - Asterisk Integration Kit

This morning, without having the opportunity to peruse my usual blog postings, I asked Alec Saunders CEO of Iotum - at the VON Toronto show, how one would integrate to Asterisk, PBX. (I swear I wasn't a plant) - co-incidentally - Iotum (earlier this morning) released a MAJOR intiative to support Asterisk Worldwide with an integration kit to Asterisk. Well DONE, smart and I look forward to seeing it work.

Embracing open standards Telephony for a startup is a risky but brilliant idea. Marketing to a niche like Asterisk, is very forward thinking and this will really showcase the power of new Voice 2.0 apps. Telco's will constantly be pushed by moves like this to embrace new apps.

Alec's excellent keynote (best so far) pointed out one thing that is ringing in my ears, Niche's can be very profitable, I am glad telco's are not thinking in this space as it opens the doors for quicker, faster and (hmm smarter) companies like Iotum to make some big gains.

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