Skype PR and marketing have finally made the decision to start using mainstream media to get the word out. Adoption rates are likely to soar in markets where these ads are running. Viral marketing has a place, and built Skype to what it is today; strongly on a free calling proposition, but today it is so much more than what it was when it started. I hope these ads run in the US and Canada too in the near future.
This is the first, in what I hope is a series - it is fantastic. I don't think you could capture Skype in 30 seconds better than this ad does.