Razzle.ca - a Canadian version of Woot.com opens tomorrow. For those unfamiliar with Woot - it is a 'one day, one deal' site and immensely popular in the US. All products are deeply discounted and only 5$ shipping and handling, whether is is a 50' plasma TV or a 'bag o' crap' which is their version of a mystery gift.
Building a community and interacting with it is smart marketing. Hopefully Razzle lives up to its US counterpart, it is off to a good start as they will be holding some form of lottery where you can win an item just for being part of the community which is quite innovative - I can see being their #1 customer in short order.
Razzle is based out of Montreal - which seems to be growing quickly as a hotbed of Canadian technology and innovation startups.
Good Luck to the Razzle team!
Press Release
For immediate release
Montreal, Oct. 23rd 2007
Groupe Yoda Inc, based in Montreal (Qc), is about to launch the first 100% Canadian deal-of-the-day website, named Razzle.ca.
Razzle.ca is an internet-based store that only sells one discounted product, each day, in large quantities.
Each daily product is available until either it sells out, or the 24 hours ends (at midnight Central time).Founder of Group Yoda Inc, Ryan Closs, 26, says, 'as the early pioneer of the "One Day, One Online Deal" business model in Canada, Razzle.ca had to distinguish itself from classical online stores, such as Woot (US) or iBood (Europe). That's why Razzle.ca also offers a free-lottery for customers who can't afford buying the daily product. The name of the winner is displayed on the website the following day'.
Razzle.ca is also a web 2.0 community of people who love electronic gadgets and computer components. Members of the community share their opinions and humorous comments on the site's forums.
Director of purchasing, Jean Ellezam says, 'As each deal has a limited turnaround time on Razzle.ca, our daily visitors are into an impulse-buying process when they discover our daily product. It is important to help them doing their shopping around very quickly, and evaluate the real quality of the deal. That's why the website also offers direct links to the main price comparisons available in Canada and elsewhere'.
The website's marketing style is irreverent. Product descriptions often mock the brand of the product, the customers, or Razzle itself. Community users are also invited to do their own research and post their opinions — positive, or negative — on the product's blog.
Creator of the service, Ryan Closs, 26, declared in a past interview, 'our tiny profits should allow us to reach profitability a couple of months before we retire, around 2045'The website will be launched November the 23rd. Free sign-up is available now at www.razzle.ca
English Contact:
Ryan Closs
info@razzle.ca
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